Melbourne Hair Blogger is a labour of love from Melbourne hairdresser
From humble beginnings in a small Yarra Valley salon to working in Melbourne’s most elite and alongside the best hairdressers in the industry, Nicole now possesses sixteen years experience behind the chair. Nicole has the ability to curate beautiful content combined with a wealth of both salon floor and management experience - as well as involvement at various Fashion Week shows and published editorial work. Her industry influence is demonstrably diverse.
Nicole’s keen eye for perfectly curated hair imagery has amassed her more than thirty-five thousand followers on Instagram in just three years. Identifying an opportunity for specialised social media marketing in the industry, Nicole doubled-down on her passion for both hair and creating the perfect content for salon social media.
“I was absolutely obsessed with pinning pictures of hair on Pinterest, which naturally evolved into an Instagram page that I would post inspirational hairstyles on for clients to lust over. A huge part of this also became sharing the work of other hairdressers so that followers could find an amazing hairdresser in their city!"
Nicole has built a model specifically for salon social media needs.
Driven to help salons grow their customer bases via the power of social media, Nicole has made herself and her toolkit available to the market.
Melbourne Hair Blogger platform has allowed Nicole to open Social Salon School, Instagram Education for Hair Stylists to achieve perfect content curation, taking the perfect Instagram shot, and much more.
If you’d like to supercharge your salons influence locally and beyond, reach out.